Search engine ranking determines the position your website will take when search engine results are displayed. Since everyone on the internet visits search engines it makes lots of sense to learn to increase your search engine ranking. The following tips will help you increase your search engine ranking and so get more hits from search engines.
- Content is the queen, website optimization is the king and the castle needs both: content can only bring you traffic when someone sees it but if no one found your site then your good content wont do you any good. Website optimization is the king when it comes to bringing traffic.
- Optimizing your pages: When you make a new post make sure that the title tag, the meta description tag and the meta keywords tag have the same keywords that are relevant to the article's topic. In addition to this, make that the page’s name (the html file name that appears in the url) contains the same keyword. Use bold and italics to highlight the keywords that are relevant to the article. So in summary, all of the page element should have the same keyword which the post talks about.
- Your main page: If the keywords on your main page match the keywords in some of your articles then those articles will be given a very high weight, after all search engines wants to display articles that talk about depression from a website that is specialized in depression.
- Frequency of update: Search engines give very high importance to frequently updated pages, if your website gets updated often your search engine ranking will increase.
- How old are you?: Old pages are more respected by search engines than newer ones, just as you have to do lots of tasks to get a better rank waiting will also result in better ranking. Don’t give up early!
- Only one way back links matters: getting one way back links is one of the most important things you should do in order to increase your link popularity. Two way links might be useful but one way back links have much higher weight.
- Internal linking: Search engines give internal linking a level of importance that is close to the level of importance they give to external links. Make sure your internal linking structure is done well. Read the article optimizing internal links in order to know more about this topic.
- Stuff more keywords: Use H1, H2,H3 tags and put your article related keywords in between them. Use the ALT tag to add your keywords to image’s description and Use the keyword in the image’s name (file name). Make sure your article contains your keyword and all related keywords with a density of 5%.